Social media platforms have become invaluable tools for individuals, companies, marketers, in short, for everyone in almost every field. By providing a direct communication channel to a large target audience, it has naturally become important to know when to post in order to get maximum engagement. However, as algorithms evolve and user behavior changes, the best times to post on various platforms can vary. In this blog post, we will examine the best times to post for the four major social media in 2023.
Best Days: Tuesday, Wednesday, and Thursday
Best Times: 07:30 – 08:30 and 17:00 – 18:00
LinkedIn is the go-to social media platform for business professionals and B2B connections. To maximize your reach on LinkedIn, you can target the middle of the working week when people are focused on their careers. Mornings and early evenings tend to be the most active periods when people check their profiles before and after work.
Best Days: Wednesday and Friday
Best Times: 09:00 – 10:00 and 14:00 – 15:00
Twitter, or “X” as it is now known, is a social media platform all about real-time updates and trending topics. You can target mid-morning and early afternoon to get the best engagement. Wednesdays and Fridays are usually the days when users are most active on the platform, looking for distractions during the workday or catching up on their feeds before the weekend.
Best Days: Tuesday and Thursday
Best Times: 11:00 – 12:00 and 19:00 – 20:00
Instagram is a visual-oriented social media platform that is geared towards younger demographics. Lunchtime and early evening are ideal for sharing. Tuesdays and Thursdays see higher engagement rates as people take a break during the day and relax in the evening.
Best Days: Any day
Best Times 18:00 – 22:00
TikTok’s algorithm greatly influences the visibility of content and ensures that content is not dependent on specific sharing times. However, the hours from 18:00 to 22:00 in the evening, when people are resting and have free time, usually yield better results. Consistency in sharing on TikTok is very important.
Other Things to Consider on Social Media in 2023
- Time: If your audience spans different time zones, tools like Buffer and Hootsuite can help you schedule your social media posts accordingly.
- Storytelling: Posting consistently is important, but so is telling a compelling story. To retain your followers, create meaningful content that engages your target audience.
- A/B Testing: Experiment with publishing times and content types to see what resonates most with your audience.
- Special Occasions and Events: Tailor your content to holidays and important events in your industry. For example, people may interact less with social media during public holidays.
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It’s important to keep in mind that these are general rules of thumb and the best times to share may vary depending on the location, industry, and behavior of your target audience.
Monitoring your analytics regularly and optimizing your social media strategy accordingly is key to maintaining a strong online presence.
To strengthen your social media strategy and save time, you should definitely use Oppflow, an all-in-one content management platform. Oppflow’s AI-powered tools help you optimize your posting schedule, create workflows, and even analyze your engagement data for better results.
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