Instagram has become a powerful platform for brands to unleash their creativity to engage with target audiences and drive conversions. Some brands have mastered the art of creating engaging content on Instagram and their success has become a source of inspiration for other brands in the digital marketing space.
This blog post will look at some brands and content that works wonders by creating engaging content on Instagram. We hope that the work of these brands, which use content marketing strategies and Instagram features very effectively, will inspire you.
HubSpot is one of the leading marketing and sales software companies and has a strong presence on Instagram. The company addresses its followers with highly informative and entertaining communication language. They post about every 2 days with reel videos with useful tips, fun memes, occasional examples of posts on other social media platforms, and videos that resonate.
HubSpot focuses on educating and empowering its followers with entertaining content. This is one of the reasons why the account’s engagement rates are consistently high. They must have also realized the importance of keeping up with the agenda because they didn’t forget to share a meme about the Barbie movie, which has recently appeared almost everywhere.
Intercom is software that enables companies to communicate effectively and securely with customers. It has a powerful automation system and supports effective communication with customers by creating personalized messages and offers.
Intercom’s presence on Instagram is mostly through reel videos. They effectively follow the agenda, provide informative content to followers, and share posts with users’ experiences. Artificial intelligence-powered Intercom does not forget to share tips to get the most out of AI technology. The company also avoids boring its followers by sharing content too often.
Miro is a collaborative online whiteboard platform. Through Miro, which is mostly used for visual-oriented works, users can add images and make corrections to the same work at the same time. On Instagram, they share posts focused on educating and entertaining followers. On colorful and visually rich Instagram pages, they create engaging visual content that simplifies potentially complex concepts of collaboration and productivity.
Miro’s posts often contain informative pictures, step-by-step tutorials, and tips on how to get the most out of their platform. Miro, which has recently completed its 12th year, doesn’t hesitate to share its employees and office environments, so they paint a friendly image.
WhatsApp is a messaging application that many of us use frequently in our daily lives. It’s one of the most frequently used applications in the world with features like message, audio, video, and photo sharing.
With 2.7 million followers, WhatsApp also shows this popularity with its presence on Instagram. They introduce people and artists with interesting stories around the world with reel videos and share newly added emojis on Instagram. The iconic green color of the WhatsApp logo seems to dominate the Instagram pages. They continue to increase followers day by day with high-quality and interesting posts.
Slack is an internal messaging and collaboration platform. It enables internal teams and departments to communicate and work more efficiently. With its ability to integrate with many business applications, it provides great convenience to its users. It’s a highly efficient platform that enables remote teams to communicate more effectively and hold meetings with its video conferencing feature.
Slack is another platform that makes effective use of its presence on Instagram. Slack stays up to date by sharing reels with various tips for ease of use, videos featuring founders and employees, and images of various events.
All in all, these five companies have mastered the art of creating content on Instagram. They understand the importance of visual appeal, storytelling, and engaging audiences. They analyze content that performs well for their audience and create strategies accordingly. Inspired by strategy and leveraging the features available on Instagram, you can create captivating content that resonates with your audience.
Don’t forget to explore the power of Oppflow to streamline your content creation and drive outstanding results on Instagram.
Create Your Own Compelling Content With Oppflow
Ready to diversify your Instagram content and take it to the next level? With Oppflow, you can easily create compelling and engaging content for the brand. Oppflow has the tools and features to help you succeed in your content marketing process. You can manage your content marketing team by creating workflows and calendars and producing and analyzing content with various integrations.
Start your free trial today to discover Oppflow’s unique features and make a difference in your content marketing. Discover how Oppflow can revolutionize your content creation process and save time and effort while achieving great results.